With multiple decades of combined experience, Platinum’s leaders help dental professionals plan their next steps. We’ve guided practices through every stage of growth. From startup to expansion, optimization to acquisition. Supporting clinical excellence and business growth while keeping patient care at the center of everything.
Vince Dilley is the Founder and CEO of Platinum Dental Services, headquartered in American Fork, Utah.
What began as a call center supporting unaffiliated dental practices has grown since transitioning into a DSO in 2012 into a thriving network of 50+ practices across the region.
Under Vince’s leadership, Platinum has specialized in revitalizing and transforming struggling dental offices into successful, patient-focused practices. In 2023, Platinum partnered with Main Post Capital, accelerating growth opportunities and expanding the company’s reach. This partnership has also strengthened Platinum’s commitment to giving back through its philanthropic initiatives that support both patients and communities.
Vince continues to lead Platinum with a focus on continuous improvement, service, and people-centered growth, supporting both providers and patients within the Platinum network.
Patrick Nelson is the Chief Financial Officer of Platinum Dental Services. He joined the organization in 2015 and has been instrumental in shaping its financial and operational strategy.
Patrick has helped Platinum grow to more than 50+ locations while keeping the business focused on its core values of service, teamwork, humility, education, family, and relationships. His approach emphasizes setting clear expectations, strengthening partnerships, and building a culture that supports both doctors and team members.
Through disciplined financial management and a focus on operational consistency, Patrick has guided the company in transforming underperforming practices into thriving multispecialty locations, supporting sustainable growth and a strong patient experience.
Ann Farmer brings more than 20 years of financial leadership experience in healthcare and dental support organizations to her role as Chief Financial Officer at Platinum Dental Services. Known for her strategic vision and collaborative approach, Ann has built a career driving growth, operational efficiency, and financial performance across complex, multi-location organizations.
Before joining Platinum, Ann served as CFO of Mind 24-7, a behavioral health startup, where she built the financial infrastructure from the ground up and scaled revenue to $25 million. Prior to that, she was Senior Vice President of Finance for Pediatric Dental Brands, overseeing finance, analytics, and revenue cycle operations across 25 dental practices. Earlier in her career, she held key leadership roles at Great Expressions Dental Centers, where she centralized claims processing for more than 250 offices supporting $350 million in annual revenue.
At Platinum, Ann oversees the company’s financial operations, supports long-term business strategy, and works closely with the leadership team to strengthen practice performance and position the organization for continued growth. Her approach is grounded in collaboration, accountability, and data-driven decision-making — supporting both providers and patients within the Platinum network.
Ann holds an MBA from Walsh College, a BS in Management from Kettering University, and is a graduate of Stanford’s Emerging CFO: Strategic Financial Leadership Program.
Ashley began her career in dentistry as a dental assistant, later gaining valuable experience in private practice before joining Platinum Dental Services. Over the past seven years, she has grown with the organization, starting on the Revenue Cycle Management team and advancing to her current role as Director of DSO Operations. Today, Ashley oversees support operations, guiding multiple teams that help Platinum’s practices focus on the patient experience.
Her passion lies in leadership and embracing the challenges that come with supporting a large and growing dental organization. Ashley is dedicated to developing strong teams, driving operational excellence, and ensuring practices have the tools and resources they need to succeed.
As my patient, you can expect a warm, welcoming smile each time you come in, and the most up-to-date treatment tailored to your needs and personal situation.
I love what I do, and I hope you feel the passion I have for helping you with your oral health needs.” Dr. Nielson was born and raised in Arizona.
His passion for outdoors and friendly communities brought him to Colorado. He enjoys spending his spare time outdoors with his beautiful wife and four kids camping, hiking, mountain biking, and OCR racing.
Upon completing his dental school training, Dr. Reed was recognized for his exceptional clinical skillset among dental school graduates by being presented the Robert DiTolla Award. He then continued to pursue more advanced training at the University of Utah Hospital where he completed a 1-year general practice residency. He entered private practice in 2012 where he has continued to seek extensive continuing education on a variety of topics, most especially oral surgery and implant dentistry.
In his ongoing training, Dr. Reed continues to learn how integral oral health is to one’s overall health and aspires to improve his patient’s lives as a whole through exceptional dentistry. Every year Dr. Reed loves to participate in a number of opportunities to donate his time and training to our military vets and others in need in our community and abroad.
